Logo Basics

The We Offer Pella logo is something to be proud of. It represents your partnership with an industry-leading brand.

Logo Guidelines

Logo Downloads

Logo Violations

The We Offer Pella logo was designed exclusively for you — in order to help your company successfully promote your partnership with Pella. It is very important that you use the We Offer Pella logo according to the guidelines on this Web site. And remember, the Pella brand logo or Viewed To Be The Best® tagline are reserved exclusively for use by Pella Corporation.

 

Why is using the correct logo so important?

It’s simple really. You’ll build your business and your own brand by leveraging the strength of the Pella brand with your customers. And since the foundation of building a brand is consistency, it’s important that the We Offer Pella logo always meet the guidelines in this book.

 

 

 

 

Show our true colors.

Pella’s official brand colors are yellow and black. We recommend you visually match the yellow to a PMS 115C (PANTONE® Match System) color swatch to ensure accurate reproduction. When printing 4-color process, do not convert PMS 115C yellow into CMYK values. This will give you an incorrect yellow. Please use the CMYK values listed below.

Size Matters

The Pella bull's-eye within the We Offer Pella logo must be at least 0.5" tall. Therefore, the minimum size of the We Offer Pella logo is 1.43" (width) x 0.77" (height).

 

 

 

 

 

 

Determine the area occupied by the We Offer Pella logo by multiplying the width and the height (1.43" x 0.77"). Using the above example of the We Offer Pella logo at its minimum size, the area is 1.10".

 

 

 

 

 

 

The We Offer Pella logo should never be more than 60% of the size of your logo. This rule applies to both horizontally and vertically oriented contractor logos. Please refer to the examples below:

 

Example, vertical contractor logo

Size: 1.66" x 2.00"

Surface area of example: 3.32"

 

 

 

 

 

 

 

 

Example, horizontal contractor logo

Size: 2.00" x 1.66"

Surface area of example: 3.32"

 

 

 

 

Print Logos

 

JPEG

 

Illustrator EPS

Web Logos

 

PNG

 

 

PNG

What’s considered a logo no-no?

DON'T use the Pella brand logo. It is reserved for Pella Corporation and its sales branches.

DON'T stretch or change the proportions of the logo. (Look for a perfectly round circle.)

DON’T use the logo shorter than 1/2" tall.

DON’T change the type style or alter the logo in any way.

 

DON’T crop off the white rule.

 

DON’T use the logo as a graphic element.

 

DON’T add thickness to the white rule.

 

DON’T allow art to touch or overlap the logo.

DON'T use the Viewed To Be The Best® tagline. It is reserved for Pella Corporation and its sales branches.

 

DON'T incorporate or let type touch the logo.

 

DON'T forget to match Pella yellow to a PMS 115C swatch.

DON'T change the colors of the logo.

 

DON’T reverse the colors.

 

DON’T reposition the Pella logo within the We Offer Pella logo.

© 2021 PELLA CORPORATION, ALL RIGHTS RESERVED.

 

Reminder: All of the trademarks, service marks, logos and graphics (the “trademarks”) contained within this Web site are: 1) registered trademarks of Pella Corporation; 2) the exclusive property of Pella Corporation; and 3) intended for use by Pella Corporation and their direct affiliates ONLY. Any unauthorized use of trade names, trademarks, service marks, logos, domain names and other distinctive brand features is forbidden without the prior written consent of Pella Corporation.