Style Guidelines

for Pella Corporation

Trademarks

When do I use the trademark symbol?

When writing copy, include the proper trademark the first time a brand name appears. Using trademarks consistently is crucial to retaining their use legally and maintaining Pella's brand identity. See below for the most current Pella trademarks, or contact us at brand@pella.com.

GENERAL TRADEMARKS

  • Pella® windows and doors
  • Pella® Windows and Doors (Branch locations)
  • Pella® products
    Note: When referring to the parent company, Pella is not trademarked. Example: Pella Corporation (no trademark).

 

Other MARKS

  • Pella Certified Contractor®
  • Pella® Commercial Solutions
  • Pella Expert InstallersSM
  • Pella Select Contractor®
  • The Power of Yellow®

 

PRODUCT SUB-BRAND MARKS

  • Pella® Architect Series® wood windows and patio doors
  • Pella® Architect Series® - Contemporary
  • Pella® Architect Series® - Traditional
  • Pella® Reserve™ wood windows and patio doors
  • Pella® Reserve™ - Contemporary
  • Pella® Reserve™ - Traditional
  • Pella® Lifestyle Series wood windows and patio doors
  • Pella® 350 Series vinyl windows
  • Pella® 250 Series vinyl windows
  • Encompass by Pella® vinyl windows and patio doors
  • ThermaStar by Pella® vinyl windows and patio doors
    (Lowe's only)
  • Pella Hurricane Shield Series™
  • Pella Defender Series™
  • Pella® lmpervia® fiberglass windows and patio doors
  • Pella® Entry Doors
  • Pella® Storm Doors
  • lnsynctive® Technology

 

PRODUCT FEATURE MARKS

  • Duracast® fiberglass composite material
  • DuraColor™ finish
  • EnduraClad® protective exterior finish
  • EnduraClad® Plus protective exterior finish
  • EnduraGuard® wood protection
  • Endura Hardware™
  • Express Install® installation systems
  • lnsulShield® glass collection
  • Integral Light Technology™
  • lnView™ high-transparency screen
  • One-Touch Ventilation®
  • Pella® Select® storm doors
  • Pella® Window and Door Installation Sealant
  • PerformaSeal® design
  • Precision Fit® pocket replacement window (PDSN only)
  • Ready Trim™ window casings
  • Renovation® pocket replacement window (Lowe's only)
  • Rolscreen® retractable screen
  • Integrated Rolscreen® retractable screen
  • SmartFlash® installation tape
  • SmoothSeam® interior welded corners
  • SunDefense™ Low-E Insulating glass
  • Touch 'n Hold™ storm doors
  • Vivid View® high-transparency screen

 

DISCONTINUED MARKS (Stop using them.)

  • Advanced Alternative. Lasting Value.®
  • AdvantagePlus® protection system
  • All-Around Performance.®
  • Architect Series® Classic (Use “Architect Series®” instead.)
  • Basic done beautifully.®
  • Carbonite®
  • CornerView®
  • Designer Series® wood windows and patio doors (discontinued 4/07/19)
  • EnduraBrass® hardware finish
    (Use “Endura Hardware™” instead.)
  • Hassle-Free® (Use “EnduraClad®” instead.)
  • • HurricaneShield® impact-resistant windows and patio doors
  • Innovations others can't touch.®
  • It’s not just home improvement — it’s life improvement.™
  • Jamb-on-Sill® (Use “AdvantagePlus™” instead.)
  • Pella® 450 Series wood windows and patio doors (discontinued 4/07/19)
  • SteadyTilt™
  • SureLock® System
  • The Pella Window Store or The Pella Window and Door StoreSM  (Use “Pella Showroom or Pella Window and Door Showroom” instead.)
  • ThermaStar Premier®
  • ThermaStar Pro®
  • Unsurpassed architectural expression®
  • Viewed To Be The Best®
  • Windows Made Easy® (Internal use only)
  • Windowscaping Center® (Use “Pella Showroom or
    Pella Window and Door Showroom” instead.)

Can I use Pella trademarks for sponsorship or co-branded events?

Brand mark materials and approvals for sponsorships or co-branded events are available, contact brand@pella.com.

 

Does Pella have any product or service claims I can use?

Use of Pella product and service claims are permitted but restricted only to those substantiated and approved by our legal department. Never create your own claims.

© 2021 PELLA CORPORATION, ALL RIGHTS RESERVED.

 

Confidentiality Statement: All of the trademarks, service marks, logos and graphics (the “trademarks”) contained within this Web site are: 1) registered trademarks of Pella Corporation; 2) the exclusive property of Pella Corporation; and 3) intended for use by Pella Corporation and their direct affiliates ONLY. Any unauthorized use of trade names, trademarks, service marks, logos, domain names, and other distinctive brand features is forbidden without the prior written consent of Pella Corporation.