When do I use the trademark symbol?

In copy, use a trademark on the first mention on a page. Not using trademarks consistently puts Pella at the risk of losing them. Please do your part to maintain Pella’s brand identity — which will in turn benefit you and your business. See below for the most current Pella trademarks, or contact us at or 641-621-6120.


  • Pella® windows and doors
  • Pella® products
    Note: When referring to the company, Pella is not trademarked.
    Example: Pella Corporation (no trademark).



  • Pella Certified Contractor®
  • Pella Certified Contractor: Logo artwork uses the ®
  • Pella® Commercial Solutions
  • Pella Expert InstallersSM
  • Pella Select Contractor®
  • The Power of Yellow®



  • Architect Series® wood windows and patio doors
  • Designer Series® wood windows and patio doors
  • Pella® 450 Series wood windows and patio doors
  • Pella® 350 Series vinyl windows and patio doors
  • Pella® 250 Series vinyl windows
  • Encompass by Pella® vinyl windows and patio doors
  • ThermaStar by Pella® vinyl windows and patio doors
    (Lowe's only)
  • Pella® Impervia® fiberglass windows and patio doors
  • Entry Doors from Pella
    (Architect Series®, Pella®, Encompass by Pella™)
  • Pella® Storm Doors
  • Insynctive® Technology



  • AdvantagePlus® protection system
  • Duracast® fiberglass composite material
  • DuraColor® finish
  • EnduraClad® protective exterior finish
  • EnduraClad® Plus protective exterior finish
  • EnduraGuard® wood protection
  • Endura Hardware™
  • Express Install® installation systems
  • HurricaneShield® impact-resistant windows and patio doors
  • InsulShield® Glass Collection
  • Integral Light Technology®
  • InView® high-transparency screen
  • One-Touch Ventilation®
  • Pella® Select® storm doors
  • Pella® Window and Door Installation Sealant
  • PerformaSeal® design
  • Precision Fit® pocket replacement window (PDSN only)
  • ReadyTrim™ window casings
  • Renovation® pocket replacement window (Lowe's only)
  • Rolscreen® retractable screen
  • Slimshade® blinds
  • SmartFlash® installation tape
  • SmoothSeam® interior welded corners
  • SunDefense™ Low-E Insulating glass
  • SureLock® System
  • Touch 'n Hold™ storm doors
  • Vivid View® high-transparency screen


DISCONTINUED MARKS (Stop using them.)

  • Advanced Alternative. Lasting Value.®
  • All-Around Performance.®
  • Architect Series® Classic (Use “Architect Series®” instead.)
  • Basic done beautifully.®
  • Carbonite®
  • CornerView®
  • EnduraBrass® hardware finish
    (Use “Endura Hardware™” instead.)
  • Hassle-Free® (Use “EnduraClad®” instead.)
  • Innovations others can't touch.®
  • It’s not just home improvement — it’s life improvement.™
  • Jamb-on-Sill® (Use “AdvantagePlus™” instead.)
  • SteadyTilt™
  • The Pella Window Store or The Pella Window and Door StoreSM  (Use “Pella Showroom or Pella Window and Door Showroom” instead.)
  • ThermaStar Premier®
  • ThermaStar Pro®
  • Unsurpassed architectural expression®
  • Viewed To Be The Best®
  • Windows Made Easy® (Internal use only)
  • Windowscaping Center® (Use “Pella Showroom or
    Pella Window and Door Showroom” instead.)

Can I use Pella trademarks for sponsorship or co-branded events?

Pella’s Marketing Communications Department will be happy to assist you with approval and supplying the needed materials.


Does Pella have any product or service claims I can use?

Yes… and it is extremely important that you only use Pella’s legally approved and substantiated claims (that’s why we have lawyers). Never create your own claims (or you’ll need a lawyer).



Reminder: All of the trademarks, service marks, logos and graphics (the “trademarks”) contained within this Web site are: 1) registered trademarks of Pella Corporation; 2) the exclusive property of Pella Corporation; and 3) intended for use by Pella Corporation and their direct affiliates ONLY. Any unauthorized use of trade names, trademarks, service marks, logos, domain names and other distinctive brand features is forbidden without the prior written consent of Pella Corporation.