Style Guidelines

for Pella Corporation


Which fonts should I use?

The primary typeface used by Pella Corporation is Avenir Next. This font represents the basic foundation for all communication of the brand. It is a very versatile font that speaks to an aspirational design brand. The fonts should not be altered in any way (e.g., by adding an outline or a drop shadow).


Font or typography questions? Please reach out to








Avenir Next Bold

Use for headlines or secondary body text lead-ins. Tracking: -30, U/LC


Avenir Next Demi Bold

Use for headlines, sub-heads or to highlight a message. Tracking: 0, U/LC


Avenir Next Regular

Use for headlines, sub-heads and text. Tracking: -30, U/LC

Always set TM as superscript and ® in superscript only when used under 18pt.



Upper Case (UC) or Upper and Lower Case (U/LC) Type Usage

Pella uses both upper and lower case type to convey information in a friendly and easy to understand manner.


•  UC is best for promotions, conveying urgency, importance and adding additional hierarchy.

•  U/LC is best for conveying information in an approachable way. It can be used for headlines and should always be used for body copy.



Confidentiality Statement: All of the trademarks, service marks, logos and graphics (the “trademarks”) contained within this Web site are: 1) registered trademarks of Pella Corporation; 2) the exclusive property of Pella Corporation; and 3) intended for use by Pella Corporation and their direct affiliates ONLY. Any unauthorized use of trade names, trademarks, service marks, logos, domain names, and other distinctive brand features is forbidden without the prior written consent of Pella Corporation.