examples

Do

Do Not

Put these examples to use. And put the Pella brand to work.

To make the most out of your partnership with the Pella brand, you should promote it in your advertising materials. But you need to make sure you are always presenting the Pella brand correctly and consistently.

Use the examples below as your guide to how the Pella brand should be represented in your advertising.

These examples demonstrate the proper usage of the We Offer Pella logo. We have included examples with both vertical and horizontal contractor logos. This will make it easy for you to determine how the We Offer Pella logo should be used in relation to your logo.

This example demonstrates proper usage of the We Offer Pella logo within a contractor ad with a horizontal logo. The contractor's logo is featured more prominently than the We Offer Pella logo, and the two logos are separated from each other. The contractor's logo measures 2.66" (width) x 2.21" (height), which occupies an area of 5.88". The We Offer Pella logo measures 1.47" (width) x 0.79" (height), which occupies an area of 1.16".

Since the We Offer Pella logo is larger than the minimum standard size, the Pella bull's-eye is taller than its minumum 0.5" in height. The area of the We Offer Pella logo is 20% that of the contractor's logo (1.16" / 5.88" = 27%). Since the We Offer Pella logo is less than 60% of the size of the contractor's logo, it is being used properly.

 

 

 

 

 

 

 

 

 

 

 

 

 

This example demonstrates proper usage of the We Offer Pella logo within a contractor ad with a vertical logo. The contractor's logo is featured more prominently than the We Offer Pella logo, and the two logos are separated from each other. The contractor's logo measures 2.54" (width) x 3.10" (height), which occupies an area of 7.87". The We Offer Pella logo measures 1.47" (width) x 0.79" (height), which occupies an area of 1.16".

Since the We Offer Pella logo is larger than the minimum standard size, the Pella bull's-eye is taller than its minumum 0.5" in height. The area of the We Offer Pella logo is 15% that of the contractor's logo (1.16" / 7.87" = 15%). Since the We Offer Pella logo is less than 60% of the size of the contractor's logo, it is being used properly.

 

 

 

 

 

 

 

 

 

 

 

 

 

The contractor's logo is featured more prominently than the We Offer Pella logo, and the two logos are separated from each other. The contractor's logo measures 2.66" (width) x 2.21" (height), which occupies an area of 5.88". The We Offer Pella logo measures 1.43" (width) x 0.77" (height), which occupies an area of 1.10".

Since the We Offer Pella logo is the minimum standard size, the Pella bull's-eye is at its minimum 0.5" in height. The area of the We Offer Pella logo is 19% that of the contractor's logo (1.10" / 5.88" = 19%). Since the We Offer Pella logo is less than 60% of the size of the contractor's logo, it is being used properly.

 

 

 

 

 

 

 

This example demonstrates proper usage of the We Offer Pella logo within a Yellow Pages contractor ad with a vertical logo. The contractor's logo is featured more prominently than the We Offer Pella logo, and the two logos are separated from each other. The contractor's logo measures 2.54" (width) x 3.10" (height), which occupies an area of 7.87". The We Offer Pella logo measures 0.57" (width) x 0.79" (height), which occupies an area of 1.10".

Since the We Offer Pella logo is the minimum standard size, the Pella bull's-eye is at its minimum 0.5" in height. The area of the We Offer Pella logo is 14% that of the contractor's logo (1.10" / 7.97" = 14%). Since the We Offer Pella logo is less than 60% of the size of the contractor's logo, it is being used properly.

The We Offer Pella logo can be placed over a solid colored background with no gradient. Watch for the white rule.

The We Offer Pella logo can be placed over a solid black background with no gradient. Watch for the white rule.

When placing the We Offer Pella logo over a photo, make sure the photo does not compete with the legibility of the logo. Pick an area of the photo that is not busy so the logo will stand out.

Whenever possible, allow a clear space around the logo that is equal to 1/4th of the height of the We Offer Pella logo. Do not crowd it with text, as this will distract from the logo.

Can I use the Pella logo for sponsorship or co-branded events?

Pella's Marketing Communications Department will be happy to assist you with approval and the materials needed.

Size Matters

The Pella bull's-eye within the We Offer Pella logo must be at least 0.5" tall. Therefore, the minimum size of the We Offer Pella logo is 1.43" (width) x 0.77" (height).

 

 

 

 

 

 

Determine the area occupied by the We Offer Pella logo by multiplying the width and the height (1.43" x 0.77"). Using the above example of the We Offer Pella logo at its minimum size, the area is 1.10".

 

 

 

 

 

 

The We Offer Pella logo should never be more than 60% of the size of your logo. This rule applies to both horizontally and vertically oriented contractor logos. Please refer to the examples below:

 

Example, vertical contractor logo

Size: 1.66" x 2.00"

Surface area of example: 3.32"

 

 

 

 

 

 

 

 

Example, horizontal contractor logo

Size: 2.00" x 1.66"

Surface area of example: 3.32"

 

 

 

 

What are the logo no-goes?

See the section of this Web site called "Logo Basics" for what NOT to do when using the We Offer Pella logo.

Don’t use any Pella logo other than the We Offer Pella logo. The Pella brand logo and Viewed To Be The Best® tagline are reserved for Pella Corporation and its

sales branches.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Don’t use any Pella logo other than the We Offer Pella logo. The Pella brand logo and Viewed To Be The Best® tagline are reserved for Pella Corporation and its sales branches.

Don’t use any Pella logo other than the We Offer Pella logo. The Pella brand logo and Viewed To Be The Best® tagline are reserved for Pella Corporation and its

sales branches.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Don’t use any Pella logo other than the We Offer Pella logo. The Pella brand logo and Viewed To Be The Best® tagline are reserved for Pella Corporation and its sales branches.

Advertising & Co-Branding

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